CetoLogic is excited to announce our new blog – Whoknew!

We are proud to present our company’s blog, Whoknew, written by team members at the software and analytics firm, CetoLogic. It is our mission to bring you hot topics, how to’s, best practices and fresh perspectives on the banking industry to help your financial institution.whoknew

Come visit Whoknew for interesting topics that we hope educate and amuse you. Our design is to bring banking, analytic and software topics with humor and intelligence. We would enjoy hearing your comments and differing of opinions. Let’s start a conversation and communicate your thoughts with our readers.

Please share the Whoknew blog with all your friends and colleagues, and sign up for our e-newsletter to receive the blog straight to your email box. We hope to see you around and hear from you frequently!

– Whoknew whoknew

How's Your Wife?

Around the office, our Chief Analytics Officer is known for a few sayings when describing data analysis.

Every Thursday at 10:00am you will find me in front of a white board with the aforementioned Chief Analytics Officer discussing statistical analysis, probability, data distribution and methodologies of measuring risk while appreciating the havoc volatility can cause in data review. These...

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I Just Can't Get That Brand Out of My Head!

I enjoy watching movies, especially those based in a certain time period. I am always amused by the fashion choices. Whether it be the famous Guess triangle found on jeans, or the ever popular Polo pony found on Ralph Lauren clothing, company branding can be appealing and memorable. Knowing or uBrandingnknowingly, we do business with the names we are familiar with, that elicit a memory. I...

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Branch Transformation: 3 Questions Every Banker Must Answer

Our industry has fallen in love with the words Branch Transformation. By now you may be tired of hearing them. Before you tune them out completely, I would encourage you to take a step back and look at the bigger picture.

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Are You Making a Difference?

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College Loans: Private or Federal?

Paying for college is a top financial priority for many people. Sadly, the cost of a college education is on the rise. According to the College Board, the average cost of tuition and fees for the 2014–2015 school years was $31,231 at private colleges, $9,139 for state residents at public colleges, and $22,958 for out-of-state residents attending public universities. So, take any one of those...

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What is this EMV Chip Technology?

You may have received a new credit or debit card from your bank with a gold or silver square emblem embedded on the front. If you haven’t, one is coming soon.

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Social Media Credit Scoring

Social Media infiltrates most aspects of our lives now-a-days. Most people have a Facebook, Twitter, LinkedIn and/or… Google Plus account. I started out in college with MySpace, graduated with Facebook, networked in LinkedIn, and followed in Twitter - my adult life has never existed without social media. I can make the assumption that a third of my life has been recorded through social media.

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Home Equity Resurgence

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Tiny Living - Big Savings

I’m sure by now; everyone has been exposed to the idea of tiny living in one form or another. For example; tiny cars, tiny houses, tiny towns for kids to play in (http://www.tinytowne.com/concept/ ), and heck, even tiny dogs (aw, aren’t they cute?!). I think that for the most part, these tiny creations have come from people with big ideas on how to save money, save space, and eventually save...

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What to Expect when Expecting an Interest Rate Increase

 Will they or won’t they? We’ve been hearing that the Federal Reserve is going to increase rates for nearly a year now, which reminds me of a story read to me as a child.

“The Fed! The Fed! The Fed is raising the rate!”

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